Universal Music Group Invests In Nuday Games To Deepen Fan Engagement

LOS ANGELES (Hypebot) – Universal Music Group has made a strategic investment in Nuday Games, "a new mobile engagement platform for artists and fans."

As part of the new partnership with Universal Music Group, Nuday is building a game platform that incorporates music from UMG artists into new games.

Nuday Games' first release Rock Science – The Rock Game of the Century, a trivia based mobile app that turns knowledge about an artist into a social tool, building fan excitement and engagement. An enhanced version of Rock Science incorporates 50 of Universal Music's global rock artists.

Per Sundin, Universal Music's Managing Director of Sweden and SVP of the Nordic region, says: "This investment is yet another example of how we continuously explore new ways to keep our artists at the forefront of the latest digital innovations in music. We are firm believers in the potential of next generation deep social networks to give artists new platforms for communicating with their fans. Nuday Games are leaders in this exciting area and we're very pleased to be partnering with them to give our artists such an attractive new tool to strengthen the artist-fan bond even further."

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